Unbounce Review — Best Landing Page Builder in 2022 


Let's face it: in 2021, there will be no shortage of landing page builders on the market. The list includes Unbounce, Instapage, Landingi, Landen, and ClickFunnels.

One builder, however, has been around longer than many of these and has some pretty powerful features. I'm referring to Unbounce.

And in this article, I'll go over the pros and cons so you can decide for yourself whether Unbounce is the best landing page builder in 2021 or not.

What is Unbounce?

Let's start with the fundamentals. What exactly is Unbounce, and how can it help you create landing pages?

Unbounce is a drag-and-drop landing page builder founded in 2009 by a group of six entrepreneurs. They were frustrated by how difficult it was to wait for developers to create landing pages for each new marketing campaign and thought to themselves, "there has to be a better way!"

Boom! Unbounce was created, preceding all of the other tools mentioned above. As a result, Unbounce could be considered the pioneer of the landing page builder space.

Unbounce later added the ability to create popups and sticky bars, transforming it into a full-featured conversion optimization platform.

And, best of all, they incorporated A/B testing into the core of every product. So, whether you want to test your landing pages, popups, or sticky bars, Unbounce makes it simple.

What is the price of Unbounce? 

Unbounce currently offers four main plans as of November 2021: Launch, Optimize, and Accelerate.



The primary distinctions between the four plans are based on the number of conversions and visitors you receive per month, as well as the total number of domains connected.

Unbounce's pricing starts at $80/month USD if paid monthly, or $72/month if paid annually, at the time I'm writing this in November 2021.

There are a few other differences between the plans, so here's a rundown of everything you need to know, straight from the Unbounce pricing page:


So, if you’re trying to determine which plan is best for you, I would recommend starting with the Optimize plan, unless you know you’ll be getting more than 1,000 conversions and 30,000 visitors in the beginning. Otherwise, you can always upgrade later.

Also, if you want to save more money, there are 2 ways to do it.

You can pay annually for a 20% discount, and you can use my partner link to save another 20% off your first 3 months.

Is there a free trial available for Unbounce?

Yes, Unbounce provides a risk-free 14-day trial during which you can use the entire platform with few restrictions.

You must enter your credit card information, but you will not be charged if you cancel within 14 days. You can cancel on your own without contacting support (unlike some other landing page tools).

Is Unbounce offerings of November 2021, the only way to get an Unbounce discount code is to sign up through a partner link.

I happen to be an Unbounce Partner, so if you want to use my link to get your free 14-day trial and also save 20% off your first three paid months if you decide to stick with them, click here to activate your coupon and begin your free trial.

Yes, it is an affiliate link, which means that if you decide to purchase Unbounce, I will receive a small commission at no extra cost to you. g any coupons or discounts?

How simple is it to get started with Unbounce?

Let's move on from the pricing. Let's get into the specifics!

First and foremost, you're probably wondering how simple or difficult it is to create a landing page with Unbounce.

I can tell you firsthand that I'm not a programmer or a designer, and I learned Unbounce in a matter of hours.

While the builder interface may appear complex at first glance, it is very simple to understand, and each widget, button, and element serves a purpose to assist you in creating the best landing page possible.


Here's a 3-minute walk through of the Unbounce builder:


What are the benefits of Unbounce?

Unbounce is capable of a great deal. It's quick and simple to get a landing page up and running, whether you're starting from scratch or using a template.

Some of my favorite Unbounce features are as follows:

A/B testing — With a few clicks, you can duplicate your page variants and split the traffic. This is useful for running A/B tests to see which page converts the best.

Dynamic Text Replacement — By changing the URL, you can change the text on a page without writing a single line of code. This is accomplished with Dynamic Text Replacement, which takes only a few minutes to configure. It is especially useful if you intend to use your Unbounce pages with Google Ads campaigns. 

Speed and Performance — Unbounce takes page speed very seriously, and they work hard to make the pages load in a matter of seconds. When you use Unbounce, they cover everything from hosting setup (which they take care of for you) to image optimization. No more fiddling with server settings or attempting to determine which plugin is causing your page to load slowly.

The final decision 

In the end, I've personally tested almost every major landing page builder on the market, including Unbounce, Instapage, ClickFunnels, Leadpages, and Landingi, and In 2021, I'll continue to use Unbounce as my top landing page builder.

Why? Because of its user-friendly but complex customization options. These days, there's almost nothing I can't do with Unbounce.

Furthermore, with the addition of popups and sticky bars, it's like having three tools in one. I no longer need to pay for a popup solution like OptinMonster or Sumo because Unbounce's popups and sticky bars work on all platforms, including my WordPress website.

So, in 2021, if you're looking for an easy-to-use landing page builder with a plethora of features under the hood, backed by a friendly team from Canada that offers world-class support, look no further than Unbounce.

If you purchase something after clicking on this link I’ll probably earn a few bucks from it.”