Creative link building strategies
Establishing authority and establishing relevant high-quality links can be challenging, but it is essential for SEO. These 8 strategies can help.
Establishing relevant, high-quality inbound links to websites is still one of the most important components of establishing online authority and therefore visible in organic search.
The authority and relevance of a website should be directly related to the scope of other highly relevant and authoritative websites linked to it, which makes sense.
This is actually the definition of the authority-a group of like-minded people called experts on a certain topic or subject. It indicates a symbiotic relationship in which both parties benefit from the strengthening of mutual authority.
However, establishing authority and establishing relevant, high-quality website links is increasingly becoming a challenge.
In this article, you'll discover seven creative ways to get and establish authoritative links related to your online presence:
Generate unique research.
Reply to popular/popular articles.
Update or deepen links to related posts.
provides free tools.
Create unique pictures or graphics.
Check SERP.
A trust relationship is established.
1. Produce Unique Research
Depending on the nature and scope of your business, you may have access to your own unique customer or industry data.
Collect, organize, analyze, and organize relevant and valuable research that the target audience may want to read, like, and share.
People generally like relevant statistics and insights. They can use them to compare and judge their personal or business experiences.
Buzzsumo is a highly regarded content research tool that does a good job in this regard through detailed and comprehensive research. For example,
Buzzsumo uses its extensive database to extract insights about content engagement and best headline writing from digital marketing.
These useful articles are full of data-driven insights and will undoubtedly introduce a large number of backlinks from other digital marketing websites, refer them to Buzzsumo.com, and also serve as a powerful lead generation tool.
Not all organizations have access to the large amount of data available to Buzzsumo. Take a step back and look at yours and see if you have any unique and useful information to share.
2. Create unique graphics, pictures or videos
The internet is mostly a visual medium. As a result, unique images and graphics are required to attract readers and links.
Unique original video or image
Stock Photography is useful for enhancing and complementing the text of websites and blog posts, but unique creative images add more authenticity and authority to the content that accompanies them.
Make sure to include original photos and images in your content as easily as possible.
In B2C and B2B, the use of authorized photos of real people or products is more likely to generate real interpersonal relationships and participation-including sharing and linking participation.
The rise of social media has demonstrated the effectiveness of using human photographs to express human stories.
goes a step further, bringing YouTube, Instagram, Snapchat and TikTok to the forefront of viral content participation through the unique and true storytelling of videos.
video, like pictures, can be easily embedded in blog posts and web pages to increase interactivity and entertainment value. In terms of page views, likes, shares and links, this is half the battle.
Simply put, engaging video content is more likely to be linked rather than plain text.
If possible, linking in a video to another related video or information source and subsequent explicit attribution of the source can trigger the link.
Don't be afraid to ask the referring author directly for the link to your video or article embedded in the video.
Info-graphics
Info graphics used to be a very popular form of content because they provide a visually attractive and attractive way to present simple or complex information and data.
Although the popularity of info-graphics has declined, they can still be an effective technique of getting links if well prepared.
Take a cue from the preceding section and determine what data or information may be best presented in a single info-graphic.
The info-graphic can then be integrated into a divisible website or blog post.
Info-graphics can also quote information from relevant external sources. If mapped and quoted correctly, this information itself can become a potential source of back-links.
3. Responding to a Popular / Trending Article or Topic
Sharing your unique opinion on a trending topic or article (whether positive or negative) is a great way to build authority. credit. You can respond via a blog post, video, podcast episode, or a combination of all of the above.
Start by following trending topics globally through Google Trends. You can also perform relevant hashtag searches based on keywords through social media such as Twitter, Facebook, Instagram, YouTube, Linked In or others you have identified. that its audience interacts with.
Once you have identified the topic (or specific article) to comment on, be sure to reference/provide full attribution of the article as well as the company or organization to which the author belongs. about.
Make sure your answer is both truthful and complete with links to any other relevant content posted by you or any other relevant source.
The ultimate goal is to provide readers, listeners or viewers with a complete and comprehensive review of the topic, which demonstrates your knowledge, expertise, and authority.
Publish and distribute your opinion on the appropriate social or industry channels, where the hope, again, is to get likes, shares and links in recognition of your contribution to the theme.
4. Update or expand links in related posts
A similar, but perhaps simpler, approach to interacting with relevant or popular posts is to provide value-added content. supplement for the original author.
First, identify popular posts using the same methods as described above. Then you will have several options.
A. Click and review all links in the post to make sure they work and/or point to relevant, up-to-date, and accurate content.
In particular, with older content, you may find links in articles that do not work and thus create an immediate opportunity to fill in the gaps with your own link.
Similarly, gaps can occur when links and the content they refer to becomes outdated or outdated. Here you can also provide your own link to current and relevant content as an alternative.
Many website owners simply don’t have time to check the validity of all their links, and you do them a favour while getting potentially valuable inbound links.
B. In addition to existing links, look for opportunities to further explain the keywords or topics mentioned in the article. You have or can create more detailed supporting content that the article can link to.
In all these cases, you need to carefully write a message to the original content author/site owner explaining why they should consider linking to your content.
This becomes easier if you have already created and can share the content you propose to review.
5. Provide free tools
No matter what their job or task is, people are constantly looking for free tips, tricks, tools or templates to help them save time or where they lack knowledge or experience.
A quick Google search for [x-calculator] or [y-template] will undoubtedly produce a lot of results. Those at the top of the list are clearly considered the best tools, which to a certain extent means that they are linked to add value.
Consider include a resources section on your website if you have any unique or valuable tools or templates that you utilise to streamline your business or operations.
To give context for users and search engine crawlers, make sure you have relevant keyword-rich material surrounding the tool or template, according to SEO best practices.
Furthermore, after the tool has been launched, you should advertise it through any and all relevant channels, social or otherwise, where you believe your audience will notice it and possibly connect to it.
Encourage and politely request that folks who use the tool share it with others if it is useful to them.
Ahrefs is a master at giving away free versions of their SEO platform's products. In fact, Ahrefs aggressively promotes these free components in blogs and social media, making it a crucial pillar of their product-led software approach.
Thousands of its paid users began by interacting with the platform's free tools before upgrading to the premium version.
Furthermore, Ahrefs provides a variety of free SEO training classes with the same purpose of attracting and engaging prospects.
A basic backlink analysis would almost certainly indicate a considerable amount of traffic coming from highly relevant industry directories, magazines, and other reliable sources.
As a result, Ahrefs is frequently found near the top of organic search results for SEO-related topics.
6. Examine the SERPs
The search engine results for your major emphasis keywords are a time-consuming and sometimes missed (or just disregarded) approach of locating sources and establishing inbound links.
Assuming you've done your keyword research, get the top 50-100 search results for each phrase and scour them for any non-competitive prospective backlink sources.
In the eyes of the search engines, any domains/websites that appear in the top 50 are relevant and relatively authoritative. Backlinks that are relevant to your industry send a clear signal to search engines.
Look for ways to earn or create links through relevant:
Directories.
Advertisements or links in industry publications.
Advertisements, links, or directories on association websites.
Websites that work as partners or affiliates.
Websites for local businesses.
Comment on a blog post or article.
Updates to blog posts or articles, as previously mentioned.
Comments on the video.
The level of genuine authority is often less relevant than the relation to your organisation, product, or service in the case of an association, partner, local websites, and blog entries.
7. Establishing Trusted Relationships
Backlinks — and, by extension, organic authority — are built on trust.
Only sites where you have created a level of trust based on the worth of the content you are asking a site owner or a member of your audience to link to will you be able to earn or build links.
We all know that trust does not come lightly or soon. It necessitates a long-term demonstration of dedication to providing value.
Because trust is a two-way street, be prepared to provide something in exchange for the opportunity to distribute your material.
However, resist the temptation to pay for links, since this will only serve to dilute their legitimacy and actual value. Purchasing links will usually do more harm than benefit to your internet authority and reputation.
Trust is earned, not purchased, and search engines are constantly improving their ability to distinguish between the two.
Building relevant, high-quality content that others choose to link to can have a huge payout.
Topical authority, organic search prominence, and a dedicated, trusting audience with a higher proclivity to join up or purchase what you're selling are all at your disposal.
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